Collagen is the skin’s main structural protein, giving it shape, strength and elasticity, but did you know natural collagen production decreases from age 20, leaving skin thinner and more fragile with age? The body requires dietary protein to produce it and whilst collagen can also be applied topically, the molecule itself is too big to penetrate skin, so will remain on the surface, only serving to hydrate the skin. Consequently, it’s unsurprising that research by Olay* has revealed (43%) who used collagen products used them for one month or less, finding them too expensive, not seeing the benefits or simply wanting to try something new.
Collagen peptides (sequences of amino acids) however are different, and some are known to boost skin’s natural collagen production. Olay’s penta-peptide is a fragment of Pro-Collagen I – hence the name ‘Collagen Peptide’. Thanks to its smaller size, this peptide can be readily absorbed into your skin and is clinically proven to help smooth and strengthen the skin.